For the University of Maryland, College Park,
and everyone who writes about us, the name game has often been a source of confusion and frustration. In the wake of numerous restructuring episodes throughout the history of higher education in Maryland, we have experienced a profusion of prepositions, hyphenations and abbreviations. Compounding the officially induced confusion is the colloquial creativity of media and other organizations. Many have substituted our location for our name, sometimes even on first reference, and the abbreviations seen in print are as varied as the editors who create them.
So What is an Editor to Do?
This handy guide is the tool you need. Designed especially for editors, reporters and others in the media, it will help eliminate confusion about our name and also provide easy access to the university's newly adopted graphic symbols. We hope you'll adopt the style we prefer for second-reference usages and abbreviations in headlines and other applications with severe space constraints.
The Name to Remember: University of
The Long and Short of It
Formal Name: University of Maryland, College Park
Appropriate 1st Reference: University of Maryland
Preferred 2nd Reference: Maryland or the university or Terrapins or Terps in athletic references
Abbreviation: If it must be abbreviated for space considerations, UMD would be appropriate. Prohibited: UMCP, U of M and College Park. The university's name should not be abbreviated in article text.
Location: College Park is our location. Its use as a name for the institution should be avoided. This colloquial reference is not readily recognized by audiences beyond the BaltimoreWashington metro area.
Note: The University of Maryland University College (UMUC) is a separate institution located next to the University of Maryland campus. UMUC is not affiliated with UMD. It is part of the University System of Maryland.
As part of our effort to expand recognition of the University of Maryland as the state's flagship university with a global reach in research and teaching, a formal graphic identity program has been established.
For any organization, achieving recognition and respect for its name and identity is a goal of paramount importance. As the University of Maryland moves to establish its position among the nation's top public research universities, the gravity of this issue has become acutely apparent. We hope that this guide will help you and other media organizations achieve greater consistency when reporting about the University of Maryland, and ultimately reduce public confusion. At the very least, we hope this guide will help lessen editors' and reporters' frustrations in the daily quest "to get the name right."
For a printed version of this guide along with a handy reference card, please contact the Office of University Communications at 301.405.4621.
Information provided by the Office of University Communications
Email University Communications at firstname.lastname@example.org