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BUSINESS: Marketing
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Number of experts found: 16
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Roger R. Betancourt
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Professor
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Economics
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Expertise Key Words:
Applied microeconomics and economic development. His main consultancies include international organizations as well as business firms. He is an expert on Cuba's Economy.
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Contact Information:
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Work phone(s)
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E-mail(s)
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301 405 3479
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betancou@econ.umd.edu
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Show all information about Roger R. Betancourt
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Henry C. Boyd III
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Associate Chair, Department of Marketing / Ralph J. Tyser Teaching Fellow
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Marketing
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Expertise Key Words:
Branding, Bmed, Consumer Behavior, Copyright, Customer Service, Intellectual Property Rights, Advertising, Forecasting, Law And Technology, Litigation, Law, Pharmaceuticals, Consulting
Verizon, Merck, IBM, Heller Ehrman, Washington Suburban Sanitary Commission
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Expertise Credentials:
Dr. Boyd is a recognized expert in the areas of biotechnology, consumer behavior, business consulting, pharmaceutical sales, advertising, and market research. His research appears in Marketing Letters, Psychology & Marketing, and Journal of Advertising Research. Outside of academe, he has worked as a summer associate at Heller Ehrman, a pharmaceutical rep at Merck, and an economic forecaster at IBM. Dr. Boyd has also served as an expert witness in legal proceedings. His opinions have appeared in the Washington Post, Baltimore Sun, Washington Times, Wisconsin State Journal, Capital Times, and Wausau Daily Herald. Hank has participated in live interviews on CBS News (local affiliate WISC-TV Channel 3 News), NBC News (local affiliate WMTV Channel 15 News), and NEWS/TALK 1310 WIBA RADIO.
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Web Site(s):
 Faculty Profile
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Contact Information:
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Work phone(s)
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Cell phone
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E-mail(s)
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(301) 405-2034
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(240) 464-7768
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hboyd@rhsmith.umd.edu
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Address:
3447 Van Munching Hall
College Park, MD 20742
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Degrees:
J.D., Intellectual Property, University of Wisconsin-Madison
MBA, Marketing, University of California, Berkeley
A.B., Chemistry, Princeton University
Ph.D, Marketing, Duke University
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David B. Godes
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Assoc Prof
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Marketing
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Expertise Key Words:
Sales
Sales Management
Sales Force Management
Personal Selling
Sales Compensation
Social Networks
Social Networking
Word of Mouth
Buzz Marketing
Viral Marketing
Social Media
Online Commuunities
Quantitative Modeling
Analytics
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Contact Information:
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Work phone(s)
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E-mail(s)
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301 405 8163
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dgodes@rhsmith.umd.edu
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Show all information about David B. Godes
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Rebecca W. Hamilton
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Assoc Prof
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Marketing
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Expertise Key Words:
Consumer behavior, consumer information processing, consumer decision making, consumer research, brand management.
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Contact Information:
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Work phone(s)
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E-mail(s)
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301 405 8270
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rwhamilt@umd.edu
rhamilto@rhsmith.umd.edu
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Show all information about Rebecca W. Hamilton
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P. K. Kannan
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Ralph J. Tyser Professor of Marketing Science and Chair of the Department of Marketing
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Marketing
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Expertise Key Words:
New product/service development, design and pricing digital products and product lines, marketing and product development on the Internet, e-service, and customer relationship management (CRM) and customer loyalty. The publishing industry.
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Contact Information:
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Work phone(s)
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E-mail(s)
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301 405 2188
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pkannan@umd.edu
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Show all information about P. K. Kannan
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Amna Kirmani
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Prof
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Marketing
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Expertise Key Words:
Branding and marketing, Web sites, blogs, consumer behavior, persuasion, advertising, communication.
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Contact Information:
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Work phone(s)
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E-mail(s)
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301 405 2202
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akirmani@rhsmith.umd.edu
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Show all information about Amna Kirmani
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Wendy W. Moe
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Associate Professor of Marketing
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Marketing
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Expertise Key Words:
Internet Marketing,
Online Consumer Behavior,
Online User-Generated Content,
Online Marketing Strategy,
Marketing Strategy,
Market Forecasting,
New Product and Pre-launch Forecasting,
Census 2010
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Contact Information:
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Work phone(s)
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E-mail(s)
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301 405 9187
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wmoe@umd.edu
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Show all information about Wendy W. Moe
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Ginger S. Myers
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Assoc Agent
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UME-Region I
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Expertise Key Words:
Ginger Myers serves as the Director of the Maryland Rural Enterprise Development Center. The Center is dedicated to enhancing rural prosperity and supporting strong rural and community development in Maryland. Areas of expertise include marketing, business development, and entrepreneurship.
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Contact Information:
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Work phone(s)
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Cell phone
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E-mail(s)
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301 432 2767
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443-398-6548
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gsmyers@umd.edu
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Show all information about Ginger S. Myers
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Carol S. Pearson
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Professor Of Practice
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J M Burns Academy of Leadership
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Expertise Key Words:
Psychological dimensions of leadership success and failure
Organizational culture
Leadership styles and leadership development
Federal Leadership Standards (Executive Core Qualifications, ECQs)
Leadership, issue and organizational branding
Effective messaging
Applied Jungian psychology
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Contact Information:
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Work phone(s)
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E-mail(s)
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301 405 8357
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cpearson@academy.umd.edu
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Show all information about Carol S. Pearson
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William M. Rand
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Asst Prof
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Marketing, Decision, Operations & Information Technology, and Computer Science
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Expertise Key Words:
marketing, information systems, agent-based modeling, computational modeling, computer science, social networks, machine learning, genetic algorithms, geographic information systems, GIS, diffusion of innovations, diffusion of information, social modeling, social media, Web 2.0, electronic marketing
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Contact Information:
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Work phone(s)
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E-mail(s)
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301 405 7229
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wrand@umd.edu
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Show all information about William M. Rand
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Roland T. Rust
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David Bruce Smith Chair in Marketing; Executive Director, Center for Excellence in Service
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Marketing
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Expertise Key Words:
Branding; Customer Service; E-Commerce; E-Service; Service Marketing; Advertising; Media; Retailing; Marketing Research; Customer/Brand Equity; Customer Relationship Management; Service Quality; Feature Fatigue; Customer Value; Product Positioning; Return On Marketing. Olympics&Super BowlAds.
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Contact Information:
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Work phone(s)
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Home phone
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E-mail(s)
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301 405 4300
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301-365-1243
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rrust@umd.edu
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Show all information about Roland T. Rust
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Joydeep Srivastava
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Lecturer, Assoc Prof
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Marketing
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Expertise Key Words:
Marketing Analysis; Marketing Research (Qualitative And Quantitative); Consumer And Managerial Decision Making; Distribution Channels; Bargaining And Auctions; Pricing
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Contact Information:
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Work phone(s)
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E-mail(s)
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301 405 9665
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jsrivast@umd.edu
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Show all information about Joydeep Srivastava
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Richard J. Toth
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Lecturer
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Communication
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Expertise Key Words:
Public Relations;
News Writing/Editing for PR;
News Media Relations;
Communication Audits/Best Practices;
PR Ethics/Law;
Relationships, Reputations;
Crisis Communications;
Virtual PR/e-teams/e-collaboration;
PR Campaigns/Programs;
PR Research/Planning/Execution;
PR Measurement/Evaluation
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Contact Information:
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Work phone(s)
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E-mail(s)
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301 405 0873
443-535-9844
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rtoth2@umd.edu
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Show all information about Richard J. Toth
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Janet Wagner
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Associate Chair; Associate Professor
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Marketing
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Expertise Key Words:
Retailing; Direct Marketing; Consumer Rights; Consumer Protection; Consumer Behavior; Customer Service; Apparel; Department Stores; Specialty Stores; Chain Stores; Retail
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Contact Information:
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Work phone(s)
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E-mail(s)
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301 405 2126
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jwagner@umd.edu
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Show all information about Janet Wagner
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Michel Wedel
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Prof
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Marketing
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Expertise Key Words:
Visual Marketing, Eye-Tracking, Recommender Systems, Econometric/Statistical Models of Consumer Behavior, Market Segmentation, Advertising
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Contact Information:
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Work phone(s)
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E-mail(s)
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301 405 2162
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mwedel@umd.edu
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Show all information about Michel Wedel
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Jie Zhang
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Assoc Prof
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Marketing
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Expertise Key Words:
Retail management, Econometric/statistical models, Internet shopping, Online promotion customization, Shopping behavior
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Contact Information:
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Work phone(s)
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E-mail(s)
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301 405 7899
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jiejie@umd.edu
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Show all information about Jie Zhang
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