What Happy People Don’t Do
How the story came to be:
UM sociologists John Robinson and Steven Martin conducted a rare empirical study to measure what makes people happy. Relying in part on decades of time-use data collected by Robinson, they discovered that self-described happy people read more, while the unhappy watch TV. An academic journal was set to publish their report.
Read more about how this story was released, the challenges we faced, and media significance.
New York Times Story
UM Newsdesk: Unhappy People Watch TV, Happy People Read/Socialize
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Under Maryland Street, Ties to African Past
How the story came to be:
UM archaeologist Mark Leone continued three decades of historic Annapolis excavation by unearthing a unique North American find -- a 300 year-old relic of public African spirit worship -- so early that it's purely African, decades older than the Americanized relics previously found. He worked with a Yale expert to help ID the "bundle."
Read more about how this story was released, the challenges we faced, and media significance.
New York Times Story
UM Archaeologists Find Unique, Early U.S. Relic of African Worship |
How the direct mail campaign/online media toolkit came to be:
To raise the University’s profile as a top research institution, a direct mail campaign for members of the media was developed. Climate change was identified as the first key research area.
A highly–targeted e–mail was created and an online media toolkit focused on the University’s expertise and capabilities in climate change research was designed. The toolkit is comprised of numerous, interdisciplinary resources specific to climate change that are available to members of the media.
Read more about how this story was released, the challenges we faced, and media significance.
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Information provided by the Office of University Communications
